Saturday, October 25, 2008

Build a BLOG Network within a Referral Network

Many small business owners are members of local networking and referral groups that meet on a weekly or monthly basis. The purpose of most of these groups is to build relationships with other businesses with whom you become comfortable referring business. Groups such as these make an excellent network within which you can build a BLOG Network.

A BLOG Network is a group of BLOGS which have links between themselves. The concept is very simple and is best explained by an example:

Lets say that you are in a weekly Referral Group with 10 other people. Each of those people set up a BLOG and post entries on the topics that pertain to their businesses. Each of the BLOGs invite each of the other Referral Group Members to post comments with links back to the Commentators BLOG and Website.

Presume that you comment on three BLOGS in your Referral Group each week. If each of your Comments have a link to both your BLOG, your Website, and another BLOG in the group you are establishing 2 inbound links to your website, and 1 inbound link to someone elses website in the group. The 1st Link is from the other BLOG to your BLOG. The 2nd Link is from the other BLOG to your website. The 3rd Link is from the other BLOG to another BLOG which you also post Comments upon. Indirectly, that 3rd Link leads to two additional links to your BLOG or Website.

If you do this for all 10 BLOGS in your Referral Group you are creating a web of links within a BLOG network. If each of the members of your Referral Group are doing the same thing then you are each helping to promote each other to the Search Engines and you have take your individual 10 websites, multiplied that internet footprint by a factor of 2 (one blog and one website each) resulting in 20 websites, but you have built a network in interlinking BLOGs and Website which is equivalent to 60 websites because you have at least 3 inbound links from within the network of BLOGS.

By employing the above technique you can cooperate with your Referral Group and help each other to elevate your Search Engine Optimization by an order of magnitued greater than you can without the cooperation of a similar group of network partners.

Search Engines LOVE BLOGS because of the tendency for BLOGS to have timely and relevant content to the search being performed. By building a BLOG Network you can significantly elevate the visibility of your BLOG and your Website with a very small investment of time.

For more information please visit www.NetOfferMarketing.com or call me at 972-239-0850.
Thanks.
Lee Thurburn

Saturday, October 18, 2008

How do you design a great Landing Page?

You have something to sell and you want to sell or promote it over the internet. Great. First you need a strategy to drive traffic to a Landing Page where you deliver a specific, strong, call to action.

How do you deliver a strong call to action? Easy.

You use a combination of technology and graphics and old fashioned text to quickly capture the visitors attention and get them to abosorb your message.

I would like to invite you to check these client websites to see what a strong call to action can look like:
1) www.JoesCollisionandDetailing.com - Joes Collision and Detailing is an auto body shop
2) http://search.netoffer.com/drvillines - Plano Chiropractic Clinic is located in the North Dallas, Texas area.
3) http://search.netoffer.com/kunderwood - Underwood Speakers Bureau provides speakers to groups.
4) http://search.netoffer.com/jddunphy - Tornado Alley Roofing is a multistate roofing company in the midwest.

These companies all have good examples of a highly interactive combination of Speaking Avatars, Videos, Clean Graphics, and clear and concise text that deliver a strong message and a call to action.

Each of these companies use the NetOffer 3-Website Marketing System along with our Guaranteed Results Marketing Program where we drive traffic and guarantee that they will be happy with the results.

If you are interested in learning more please visit www.NetOfferMarketing.com or
call 972-470-5888 to schedule a personal consultation.

Lee Thurburn
President
NetOffer, Inc.

Internet Advertising with Guaranteed Results

If you are like me you have become frustrated with the high cost of marketing and the lack of results from many of the available marketing mediums and programs that exist. Sure, everyone tells you that they have a great way to get your message to the market but when you ask about a guarantee they will either laugh out loud or they will simply state that they can not offer a guarantee.The fact is that if they were truly confident of their ability to generate results... if they truly knew that they could deliver your message to a quality audience... they would not laugh.

NetOffer can guarantee results!
How?
We own our own medium.
We have a Classified Ad system similar to Craigslist.org.
We have an Online Directory system similar to the YellowPages.com.
We own and control our own delivery system and get use that system to funnel traffic to destination landing pages.

NetOffer has developed both a Classified Ad system and Online Directory system and in each system we provide Sidebar Ads that are similar to Google's AdWords. Similar yet different.

Similar in the sense that they are text only advertisements (Title + 4 Lines) that are displayed at the top and to the right of the content. Whenever someone views a Classified Ad category, or performs a Directory Search, the results are surrounded by Sidebar Ads. People see the Sidebar Ads and they click on the ads and they are directed to the Landing Page for that ad.

Landing Pages are actually listings in the Online Directory. Listings are free and they come with a very powerful suite of marketing tools built into the page. I used to describe the landing pages as Social Networking for Business but that is no longer sufficient. The system has continued to evolve as I have developed the capabilities and it is now a very advanced Internet Marketing and Advertising Platform. Much more than just a Social Network for Busines system.

We use the full capabilities of the Internet Marketing and Advertising Platform to deliver a strong call to action directly to people who land on your listing page because they clicked on one of the Sidebar Ads that we placed around our system.

Simple and Effective.
How does the guarantee work?
Simple... you are happy with your results or you cancel and get a refund.

To learn more visit http://www.netoffermarketing.com/. or... call me at 972-470-5888 to schedule a personal consultation.

Thank you for reading this far.
Lee Thurburn
President

Friday, October 17, 2008

Factors that Google considers important in search results display ranking

Here is a quick summary of the factors that Google, and most other search engines, consider important when determining where your website will be displayed in a search results list. The factors listed below are listed in the general position of importance given by search engines with the more important factors listed first.


Domain Age and Type Metrics

  1. When was your domain registered? Older is better.
  2. When was your website first visible (after construction)? Older is better
  3. Whey type of domain do you have? .com, .org, .edu, .gov are most desirable.
Search Relevance Metrics
  1. Keyword match in Title - high value
  2. Keyword match in Domain Name - high value
  3. Keyword match in URL - high value
  4. Keyword match in Content - beware keyword spam in content.
  5. Keyword match in Keyword Meta Tag - less important than in the past... beware keyword spam.
  6. Keyword match in Description Meta Tag - less important than in the past.
  7. Keyword match in Inbound Link Anchor Tags
  8. Keyword match in Outbound Link Anchor Tags
Inbound Traffic Metrics
  1. Keyword match in Inbound Link Anchor Tags - high value links have relevant keywords and relevant content.
  2. # of inbound links - more is better, but beware of spam links. Relevant inbound sources are important.
  3. Relevance of pages sourcing inbound links - this is the 'Page Rank' of source pages - higher is better.
  4. Traffic volume from inbound linked pages - the higher the traffic volume the better.
  5. Yahoo Directory Link - this is a high value inbound link... cost is $299/yr.
  6. Looksmart Link - valuable but not as valuable as a Yahoo Directory inbound link.
When you consider your website design with SEO (Search Engine Optimization) in mind to maximize your Internet Marketing efficiency you should keep the above in mind.

Marketing Tip: Use BLOGS as a way of creating high quality inbound links to raise page rank.
For more informaton please visit:
www.NetOfferMarketing.com

Call 972-239-0850 for a personal consultation.

NetOffer Marketing has a variety of affordable programs to improve your traffic and page rank.

The NetOffer.com 3-Website Marketing System

NetOffer, Inc. is pleased to announce the launch of a 3-Website Marketing System built on both a Classified Advertising system and an Online Directory system.

The two systems are integrated in the form of a Business Social Network marketing platform with unlimited potential and an flexible 'widget' based design and development environment which together provide a unique approach to Search Engine Optimization and Internet Marketing.

To learn more about the system please visit www.NetOfferMarketing.com. Future postings will cover this system in detail and this website will be used to announce upgrades and new features as they become available for use.