Saturday, October 25, 2008

Build a BLOG Network within a Referral Network

Many small business owners are members of local networking and referral groups that meet on a weekly or monthly basis. The purpose of most of these groups is to build relationships with other businesses with whom you become comfortable referring business. Groups such as these make an excellent network within which you can build a BLOG Network.

A BLOG Network is a group of BLOGS which have links between themselves. The concept is very simple and is best explained by an example:

Lets say that you are in a weekly Referral Group with 10 other people. Each of those people set up a BLOG and post entries on the topics that pertain to their businesses. Each of the BLOGs invite each of the other Referral Group Members to post comments with links back to the Commentators BLOG and Website.

Presume that you comment on three BLOGS in your Referral Group each week. If each of your Comments have a link to both your BLOG, your Website, and another BLOG in the group you are establishing 2 inbound links to your website, and 1 inbound link to someone elses website in the group. The 1st Link is from the other BLOG to your BLOG. The 2nd Link is from the other BLOG to your website. The 3rd Link is from the other BLOG to another BLOG which you also post Comments upon. Indirectly, that 3rd Link leads to two additional links to your BLOG or Website.

If you do this for all 10 BLOGS in your Referral Group you are creating a web of links within a BLOG network. If each of the members of your Referral Group are doing the same thing then you are each helping to promote each other to the Search Engines and you have take your individual 10 websites, multiplied that internet footprint by a factor of 2 (one blog and one website each) resulting in 20 websites, but you have built a network in interlinking BLOGs and Website which is equivalent to 60 websites because you have at least 3 inbound links from within the network of BLOGS.

By employing the above technique you can cooperate with your Referral Group and help each other to elevate your Search Engine Optimization by an order of magnitued greater than you can without the cooperation of a similar group of network partners.

Search Engines LOVE BLOGS because of the tendency for BLOGS to have timely and relevant content to the search being performed. By building a BLOG Network you can significantly elevate the visibility of your BLOG and your Website with a very small investment of time.

For more information please visit www.NetOfferMarketing.com or call me at 972-239-0850.
Thanks.
Lee Thurburn

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