Factors that Google considers important in search results display ranking

Here is a quick summary of the factors that Google, and most other search engines, consider important when determining where your website will be displayed in a search results list. The factors listed below are listed in the general position of importance given by search engines with the more important factors listed first.

Domain Age and Type Metrics

1. When was your domain registered? Older is better.
2. When was your website first visible (after construction)? Older is better
3. Whey type of domain do you have? .com, .org, .edu, .gov are most desirable.
   

Search Relevance Metrics

1. Keyword match in Title - high value
2. Keyword match in Domain Name - high value
3. Keyword match in URL - high value
4. Keyword match in Content - beware keyword spam in content.
5. Keyword match in Keyword Meta Tag - less important than in the past... beware keyword spam.
6. Keyword match in Description Meta Tag - less important than in the past.
7. Keyword match in Inbound Link Anchor Tags
8. Keyword match in Outbound Link Anchor Tags
   

Inbound Traffic Metrics

1. Keyword match in Inbound Link Anchor Tags - high value links have relevant keywords and relevant content.
2. # of inbound links - more is better, but beware of spam links. Relevant inbound sources are important.
3. Relevance of pages sourcing inbound links - this is the 'Page Rank' of source pages - higher is better.
4. Traffic volume from inbound linked pages - the higher the traffic volume the better.
5. Yahoo Directory Link - this is a high value inbound link... cost is $299/yr.
6. Looksmart Link - valuable but not as valuable as a Yahoo Directory inbound link.
   

When you consider your website design with SEO (Search Engine Optimization) in mind to maximize your Internet Marketing efficiency you should keep the above in mind.

Marketing Tip: Use BLOGS as a way of creating high quality inbound links to raise page rank.
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